Name: Brainstorms 7# Neuromarketing
Start: Mon Feb 25 2019 18:30:00 GMT+0000 (Coordinated Universal Time)
End: Mon Feb 25 2019 21:30:00 GMT+0000 (Coordinated Universal Time)
Location: Braintribe

An average person is exposed to approximately 3000 ads a day. In such a competitive environment, targeted advertising algorithms are just simply not enough to stand out from the crowd. Neuroscientists have long known that we make decisions unconsciously in thousandth of a second, only to justify our choice consciously seconds later, creating a sense of "I am in control". Do you have a free will when it comes to buying or is it possible to influence subconscious decision making processes to make you spend (more) money? Does the brain have a buy button?
Dr. Peter Walla will show the techniques to better measure decision making with a particular focus on how to get access to the non-conscious emotion mind. Jelena Veinovic Stevanovic, who is interested in digital behaviour, will talk about how applied neuromarketing can be used to create a successful brand.

Agenda:

6:30 pm Gate opening & Pre-drinks
6:50 pm Start of Meetup
7:00 pm Dr. Peter Walla
7:30 pm Jelena Veinovic Stevanovic
8:00 pm Neuroscience News and startup spotlight w/ pioneers
8:15 pm Networking 
9:30 pm End of Event
